We designed a promotion to encourage listeners to switch to digital radio. The campaign ran on the radio for two weeks and was accompanied by an outdoor advertising campaign on CLPs and MLPs in the fifteen biggest cities in Baden-Württemberg and Rheinland-Pfalz.
The app is a game quiz DASDING uses at festivals and other events. It is linked to DASDING's most famous video format "Song Tindern". Our challenge was to make event visitors aware of the existing YouTube format.