Beyond Now

Strategy: Brand Strategy, Positioning
Design: Brand Identity
Digital: Web Design, UI Kit, Front End

Development of a new strategic position and a refreshed brand identity for beyondNOW — a 360° hospitality platform.


The logo symbolizes the joined forces of industry experts who strive to transform businesses into eco-friendly, efficient, and profitable enterprises.

The Colour

The set of colours are the brand official colours, pacific glance is the main brand colour of Beyond NOW, it inspires travel, beautiful views and hospitality. It is meant to convey to the brand a relaxing look and feel. The use of white space is also important to maintain balance and harmony across the brand material.


Raleway is an elegant and timeless neo-grotesque character set. Its round and curvy letters are inviting and convey a friendly and likeable quality.