![](http://heed.media/cdn/shop/files/wpHeader_1000x.png?v=1676306435)
Work
W&P Engineering
Strategy: Brand Strategy, Positionning
Design: Brand Revamp, Iconography
Digital: Web design, UI Kit, Front End
New strategic positioning and development of a refreshed brand identity for W&P Engineering — a German engineering office focused on renewable energy solutions.
![Logo W&P Engineering](http://heed.media/cdn/shop/files/logo-wp_f37e9042-b618-4691-ba2d-e36ff1e9e383_1000x.png?v=1676304604)
Logo
Design
The logo consists of two key elements: the W&P name, in the elegant font ‘Azo - light’, and a minimalistic icon. The icon’s design incorporates four main meanings. The hexagon symbolizes efficiency and consciousness, the cube represents a building block, the circular motion indicates sustainability, and a wind turbine stands for renewable energy.
![](http://heed.media/cdn/shop/files/w_P_businesscard_1200x.png?v=1676304604)
![](http://heed.media/cdn/shop/files/wepstationnary_1500x.png?v=1676304605)
The Colour Palette
![](http://heed.media/cdn/shop/files/colors-wp_1800x.png?v=1676304604)
Our Typography
Europa is used in uppercase for the headlines, and Azo for the body text. Both are elegant sans serif fonts that help the brand convey a sense of professionalism and expertise.
![](http://heed.media/cdn/shop/files/typo-wp_1200x.png?v=1676304604)
![](http://heed.media/cdn/shop/files/w_P_website_mock_1500x.png?v=1676304604)
Web
Design
Icon
Design
We created an icon set to illustrate the different areas of expertise that come together in W&P. Each icon was created with clean lines and balanced proportions.
![](http://heed.media/cdn/shop/files/Screenshot_2023-02-13_at_16.07.52_1200x.png?v=1676304605)
![](http://heed.media/cdn/shop/files/w_p_heed_project_1500x.png?v=1677015576)