Work
Infener
Strategy: Brand Strategy, Positioning
Design: Brand Identity
Digital: Web Design, UI Kit, Front End
Infener is a Swiss-based energy tech company providing decentralized system solutions with a focus on hydrogen.
Logotype
Symbol
The letter « I » logo symbol is inspired by an opening door, which symbolizes the forward-thinking approach of Infener and the trailblazing aspirations of the brand.
The Grid
Pattern
The grid pattern is used to symbolize how Infener’s solutions aim to decentralize energy production and promote a fully independent energy grid for their customers.
The Colour
Palette
Gold is the main brand colour and should be used in whatever
we create for Infener. It can be used with any other brand colour to add dimension, depth, and contrast.
It can in certain cases be used for large fills and backgrounds.
Infener must be portrayed as a high-end energy solution provider at all times. Therefore, it is important to keep balance and white space
in mind when using the colour palette.
Our
Typography
Noway is a condensed sans serif font that conveys the brand message with an elegant and technologically advanced look and feel.
It is perfectly legible both in small and large type.
